DARLING BLOOM COLLECTIVE · BRAND & MARKETING

Commercial thinking.
Brand expertise.
Senior marketing leadership.

Darling Bloom Collective helps organisations strengthen their brands, navigate change and connect marketing to business priorities.

We work with founders, executive leaders and marketing teams on strategic challenges, significant projects and ongoing marketing leadership. From focused advice to specialist delivery, the engagement is shaped around the brief.

Led by Coreena Duncan, Darling Bloom brings together 20 years of experience across major Australian brands and the commercial perspective of founding two businesses.

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EXPLORE OUR EXPERIENCE

A woman with dark hair, wearing black sunglasses and a black off-shoulder top, sitting on a green booth with a laptop in her lap, looking focused.

Corporate experience. A founder’s perspective.

Coreena’s career spans Coles, Westfield, Michael Hill and Fenton & Fenton, with experience managing substantial marketing budgets, leading complex launches and working across teams, partners and stakeholders.

As the founder of Darling Bloom Collective and Rosey Skin, she also understands the responsibility of building a business and making investment decisions firsthand.

These perspectives inform the same approach: understand the commercial context, bring clarity to the challenge and connect the work to what the organisation needs to achieve.

EXPLORE OUR EXPERIENCE

How we can help

Brand and positioning

Clarify what your organisation stands for, what makes it different and why people should choose you. Brand strategy, positioning and messaging that give your marketing a clear foundation.

EXPLORE BRAND SUPPORT
Marketing strategy and planning

Connect your marketing to your business priorities. We assess the current approach, identify opportunities and develop a focused plan to guide investment, activity and decisions.

DISCUSS YOUR STRATEGY
Marketing for regulated industries

Communicate complex services clearly and credibly. Strategic marketing that respects your reputation and works within your organisation’s review and approval requirements, alongside your subject-matter and compliance experts.

DISCUSS YOUR REQUIREMENTS
Senior marketing leadership

Bring experienced direction to your marketing. We work alongside founders, executives and internal teams to establish priorities, guide delivery and strengthen accountability.

DISCUSS LEADERSHIP SUPPORT
Campaigns, launches and partnerships

Bring the right thinking and expertise to your next initiative. Campaigns, launches and partnerships shaped around your audience, commercial objectives and the opportunities that matter.

DISCUSS YOUR NEXT PROJECT
Websites, content and digital marketing

Help the right people find you, understand your value and take the next step. Website strategy, content, SEO and paid media delivered with specialist expertise and senior oversight.

DISCUSS YOUR DIGITAL MARKETING
Retail, hospitality and precinct marketing

Connect brands and places with the people who spend time and money there. Strategic support for launches, local-area marketing, customer engagement and destination growth.

DISCUSS YOUR DESTINATION
AI integration and training

Make AI useful in the way your organisation works. Practical training and integration shaped around your workflows, with attention to brand voice, quality and appropriate oversight.

EXPLORE AI SUPPORT